It’s not enough for an organization to create an intranet for their business related news. Meaningful content needs to be created to drive employees to the site and engage frequently. Intranets are valued by the content they house. Valuable, compelling and useful content drives employees to your intranet causing them to engage with it. Crafting the message is almost more important than the platform.
Learn how to communicate your message effectively by identifying your target audience, crafting the right message using the three C’s, and determining if your organization’s intranet is the best platform and part of a multi-channel approach.
Leave re-energized and inspired to develop content that your employees will want to read, including how to:
Brenda Velasco, Assistant Director of Public Relations and Internal Communications
Biola University