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Thursday, June 23 • 10:55am - 11:30am
Creating Compelling Content To Engagement Employees With Your Intranet
Biola University

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 It’s not enough for an organization to create an intranet for their business related news. Meaningful content needs to be created to drive employees to the site and engage frequently. Intranets are valued by the content they house. Valuable, compelling and useful content drives employees to your intranet causing them to engage with it. Crafting the message is almost more important than the platform.


Learn how to communicate your message effectively by identifying your target audience, crafting the right message using the three C’s, and determining if your organization’s intranet is the best platform and part of a multi-channel approach.


Leave re-energized and inspired to develop content that your employees will want to read, including how to:


  • Understand the most important thing in communicating out a message
  • Identify communication tactics for specific audiences among your employees
  • Ask yourself key questions needed before crafting a message
  • Write thought provoking headlines


Brenda Velasco, Assistant Director of Public Relations and Internal Communications

Biola University

avatar for Brenda Velasco

Brenda Velasco

Assistant Director of Public Relations and Internal Communications, Biola University
Assistant Director of Public Relations and Internal CommunicationsUniversity Communications and MarketingJanuary 2013 – Present (3 years 4 months)La Mirada Responsibilities include: Serve as the public relations representative for Biola University. Responsible for developing... Read More →

Thursday June 23, 2016 10:55am - 11:30am PDT
Grand Room, Lobby Level Renaissance San Diego Hotel

Attendees (1)