Geoff Ables is an expert in customer and employee engagement. He is an author, speaker and Founding Partner of C5 Insight with more than 25 years of consulting experience. His insights have been seen and heard through many venues, including: BusinessWeek, National Public Radio, USA Today, The International Journal of CRM, EuroForum, and The New Zealand Direct Marketing Journal. He is the author of The Microsoft CRM Bible, A Business Manager’s Guide to Salesforce, and the author of the forthcoming book, The LUCK Principle™. Geoff has been recognized as one of Charlotte, North Carolina's "40 Under 40" for his business success and contributions to the community. C5 Insight has twice been recognized as an Inc 5000 fastest growing business.